Hong Kong, China
Founder & Chief Collaboration Officer, Cali17
A global marketing & communications specialists with 30 + years experience, Andres has worked for some of the world’s most innovative companies in the technology, consumer, gaming, luxury, and CPG industries.
He has held senior in-house marketing roles at Forbes 500’s – Microsoft, Sony, Unilever. Headed up and drove profitable transformation & client growth at international marketing consultancies – Edelman and Interpublic Group’s DeVries Global; provided advisory counsel to global C-Suite at Tencent, Starbucks, P&G, & IHG; and lead brand & social media campaigns for J&J, IKEA, Rosewood Hotels, New Balance, Audi, and Tesla
With this breadth of brand experience and a zeal to create culturally savvy, original and impactful marketing he launched his independent marketing consultancy – Cali17 – to connect brands to consumers and communities
Based in Hong Kong, his international markets consulting specialises in APAC – China, Singapore, Hong Kong, Taiwan, South Korea, Japan, India, Australia