Helena Wayth

London, England

Founder & Managing Director, A Bird’s Eye View

About

Helena Wayth combines extensive global brand and business experience with a passion for market based collaborative solutions that can tackle sustainability and social inequality challenges.

With over 20 years of experience in global organisations such as L’Oréal and Unilever ranging from managing big budget brands to leading small entrepreneurial start-ups, Helena’s breadth of senior strategic and operational leadership expertise spans markets (Asia, Europe, US, UK, Africa), sectors and cultures.

Believing that ‘business as usual’ is unsustainable and a wasted opportunity, Helena founded A Bird’s Eye View, a strategic business consultancy to help organisations strengthen their purpose, build a more sustainable business model for greater resilience and differentiation, and create impact and accountability frameworks for governance. Clients include Unilever, Selfridges, Edelman and Oxfam.

Helena sits on the Board of two International Non-Profit Organisations, PATH and Practical Action, which focus on developing and scaling solutions in global health and technology equity to deliver lasting positive social change.

She has a Non-Executive Director Diploma, a Masters in Sustainability and Responsibility and a bachelor’s degree in Business.

Skills

Brand Purpose
Business Expansion
Coalition Building
Corporate Governance
Corporate Positioning and Branding
Environmental & Social Impact
ESG
Executive Positioning
Global Launches
Integrated Brand
International Development
International Leadership
M&A Communications Strategies
Market Entry
Marketing and Brand Strategy
Organizational Design
Partnership Strategy
Stakeholder Insight and Research
Stakeholder Management
Sustainability Strategy
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