Lisa Collin

Chiltern Hills, UK

Independent Consultant- Business, Brand and Communications Planning

About

Lisa partners with companies large and small on complex communication challenges that are closely tied to business transformation and need to be managed across multiple stakeholders. She helps management teams refine their strategic focus, develop creative strategies, align on the best course of action, and consider how to operationalize their thinking with urgency and impact. Lisa is experienced at working across a range of sectors from FMCG to energy, and across diverse global markets. She believes in understanding the role of soft power and team dynamics within an organization seeking to make a change.

Lisa has over 20 years of experience in integrated brand marketing and strategic communications, working for leading agencies including Edelman and McCann World Group, Weber Shandwick. A skilled business strategist, she enjoys building and leading multi-disciplinary teams and has worked with companies such as Starbucks, HP, GSK, Unilever, Shell and Siemens to address a broad range of needs.

Before rejoining Edelman Lisa was a Board Director at an independent integrated marketing agency, Iris. Iris saw Lisa augment her communications roots by running a team of planners, creatives, and account staff to deliver integrated programming (retail strategy, broadcast, experiential, sponsorship etc) for Sony Ericsson, Jack Daniels, Southern Comfort, and the UK’s Network Rail.

Lisa lives in the Chiltern Hills outside London with her young family. She has lived briefly in New York and Munich and is a keen traveler when time allows.

Skills

Brand Marketing
Brand Narrative
Creative Strategy
Strategic Communications
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