Archives: Fluid Members

Ronald Mincheff

Ronald Mincheff is an international multicultural communicator helping companies in Latin America to reach their communications objectives to a global standard.

He is focused on creating and implementing insights-driven communications programs that integrate content, digital, social and traditional media, visual storytelling and Ad campaigns.

His experience in communications and management includes a career of more than 25 years focused on corporate communications, strategic planning, and crisis management. He worked for global communications agencies in London, Miami, New York, and Sao Paulo, collecting numerous international accolades along his tenure, like serving as Brazil’s PR juror at the 58th International Cannes Festival for Creativity.

As a founding partner of Talquimy, Ronald also brought with him deep expertise in digital communications, Business Intelligence (BI) and narrative strategy development.

Ronald earned a bachelor’s degree in Public Relations and a minor in Education from the University of Florida. He is fluent in English, Portuguese and Spanish. He currently lives in Sao Paulo, Brazil.

Oleg Ilyin

Oleg Ilyin is a seasoned public relations professional with over 20 years of experience in corporate communications, crisis management, and media training. His background includes projects for over 100 Russian and international brands, state institutions, and NGOs since 2000 in the roles of both consultant and project leader. Holding degrees in political science and business psychology, Oleg has also extensive track record as a media coach, helping business owners, leaders, and comms teams take the most out of every public and/or media appearance. Oleg is an award-winning author and experienced facilitator, able to combine profound expertise and effective teamwork frames.

Tim Scerba

Tim works with companies and other organizations in developing and protecting their reputations, especially when they are facing a crisis or other sensitive situations. This work includes executive positioning and training, content creation, internal and external communications, B2B and B2C marketing, and all aspects of crisis management such as team preparation and active situation management.

During his career, Tim has worked with a wide variety of clients in such diverse sectors as consumer products, construction, technology, food and beverage, health, energy, tourism, automotive, financial services, legal, consumer electronics, and entertainment. These have included such well-known companies as Walmart, The Home Depot, 3M, Starbucks, Nestle, Netflix, Volkswagen, Petrobras, MasterCard, Samsung, Procter & Gamble, Unilever, ArcelorMittal, Turner Broadcasting, Grupo Apasco, and Grupo FEMSA.

A frequent speaker on international communications, he is a graduate of Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He also has been a guest lecturer at universities such as the Instituto Tecnológico y de Estudios Superiores de Monterrey and the Universidad Iberoamericana in Mexico.  He is a native English speaker and fluent in Spanish. He currently lives in Lima, Peru.

Mitch Markson

Mitch is Creator and Ground Control for Markson IdeaCraft, a consultancy dedicated to brand positioning and idea development. He works with a variety of agencies, brands, and non-profit organizations on bespoke projects. His book, The Imagination Playbook for People, Brands, Issues and Organizations, will be published in 2020.

A seasoned communications professional, Mitch brings a deep consumer brand expertise along with strategic insight and a creative mindset to deliver effective solutions for clients.

From 2012 to 2014,  Mitch was Ogilvy PR’s President of Brand Marketing and Chief Creative Officer of Purpose Branding. Prior to that, Mitch spent twenty-two years at Edelman (based in the US and Europe) and served in a variety of roles from account supervisor to Global Creative Director and Chief Creative Officer (Edelman’s first). 

Lisa Collin

Lisa Collin is the founder of Proscenium Strategies which she created after a 20 year career in Marketing and PR, with the intent of partnering more closely with senior teams seeking to achieve impact and change. 

She works with companies – from scale-ups, SMEs to large MNCs – on complex communication challenges that are closely tied to business transformation and need to be managed across multiple stakeholders.

Lisa brings experience in integrated brand marketing and strategic communications, having worked for leading agencies including Edelman, Iris and McCann World Group, Weber Shandwick. A skilled business strategist, she enjoys building and leading multi-disciplinary teams and in the past has worked with companies such as Starbucks, HP, GSK, Unilever, Shell, Brown Forman, Sony Ericsson and Siemens to address a broad range of needs.

Lisa started her career as a marketing and press officer at the Royal Opera House, London. Lisa has deep roots in the theatre and has worked alongside arts organizations including the English National Ballet and Tullie House Museum and Art Gallery.

Jamie Read

With 17 years of experience building award-winning integrated marketing teams and campaigns in Canada, the Middle East, and Asia, Jamie’s left agency life to develop BriteBirch, a global collective of creative consultants. Delivering bespoke teams and services, we help solve business challenges through brand and business strategy, creative marketing, and the application of new technologies. Together, we help brands and businesses stand out in the forest of sameness.

Previously, Jamie was Managing Director of Sector’s at Edelman in Singapore, responsible for integration and diversification in the agency’s three largest sector teams: Technology, Healthcare, and Food & Beverage. His career has focused on creating integrated solutions, whether in advertising, Public Relations or in-house roles and developing award-winning corporate and brand campaigns for clients such as Mars, PepsiCo, GE, CNN, Standard Chartered Bank, Sony, Google, Qtel, Du, Nissan, Pfizer, Sanofi, Roche, AstraZeneca, Blackmores, and GSK.

Jamie advises start-ups in Asia and Canada on their marketing and partnership strategies. He’s also Communications Chair for the Canada-ASEAN Business Council, supporting Canada’s business community in South East Asia and lobbying for a Canada-ASEAN free trade agreement.