Archives: Fluid Members

Cornelia Kunze

Cornelia has been a brand strategist, communicator, and senior agency executive for over 30 years, working across Europe, Asia, and the US. Among the companies she worked for are Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe/Lixil and Tata.


She started her career in-house in corporate affairs and moved to the agency side after eight years. In her almost 20 years at Edelman, she has led operations as well as award-winning communications and marketing work for multi-national accounts headquartered across the globe. Cornelia set up global teams and structures and led numerous agency pitches by bringing together specialist talents to produce more strategic and creative outputs in a faster time. As the head of global account management, she worked with forty key-account leaders and senior clients to shape the best possible client-agency-relationship.

As the founder and co-owner of i-sekai, headquartered in Germany, she and her business partner Moritz Kaffsack advise regional and global clients in making communications more effective.


Cornelia is a speaker about brand, purpose, and collaboration topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany, France and India, and worked in most markets in Europe and Asia. She believes that strategic communication is a key value-driver for leaders, companies, and brands today.

Catherine Ogilvie

Catherine has 35 years’ experience in global marketing and communications working with blue-chip businesses around the world and has lived in both Europe and the US. Positions have included senior international management roles with Harrods, Motorola, Napster, Edelman, Almond Board of California, and Dolby. Most recently she held leadership positions within higher education at the University of Leicester. Her experience in building and mentoring teams, developing corporate/brand narrative and effective marketing strategy across a range of industry sectors from start-ups to multinationals, provides invaluable support to business leaders and entrepreneurs alike.

She understands the challenges of a global business working in multinational, diverse teams and the importance of maintaining brand integrity whilst acknowledging local culture and market conditions. Catherine has also worked on many major team reviews and reorganizations developing models for efficient work streams and personnel development within global marketing teams.

Currently a member of Authentic Vision’s European Advisory Board, she also works with C-suite executives on crisis, marketing and communications strategy and leads highly effective, results orientated “Brand Bootcamps” which help businesses develop brand frameworks and tools to align their position and messaging.

Catherine grew up in the UK and has a bachelor’s degree in marketing and communications and an MA in strategic marketing. She speaks fluent German and good French and lives near Bordeaux in France.

Carolina James Bajaj

Carolina has been leading integrated marketing and communications efforts for over 18 years and has spent her career developing insight-driven campaigns with emphasis on marketing communications, digital communications, financial communications, leadership change management and global reputation programs. She has led teams across a range of corporate, financial, lifestyle, FMCG, sports and technology brands.

Skilled in creating high-impact communications campaigns within fast-paced, complex, regulated sectors in support of operational goals, Carolina has been a trusted emissary for brands and Corporate houses and is known for her authenticity, integrity, crisis management capabilities and the leverage to engage at all levels, internally and externally proficiently.

Tish Van Dyke

Tish partners with clients who are looking for action-based leadership strategies that allow them to address some of the world’s toughest issues while preparing for future business success. She is an acknowledged leader in building and executing communications approaches and offerings that are founded in a research-centric POV and address business challenges, while building a license to operate, license to lead, and market share. 

As business and integrated communications functions have recently faced transformation, Tish has counselled clients on everything from M&A strategy and local market engagement, to integrated brand positioning and communications infrastructure and optimization. Her work spans brand, corporate reputation, digital engagement, risk mitigation and issues management as well as corporate responsibility and purpose for organizations such as Ajinomoto, Barilla, California Walnuts, Danone, European Specialty Food Ingredients, Johnson & Johnson, Kellogg’s, Microsoft, Nestle, PepsiCo, Sodexo, Unilever, Walmart, Yum!.

Until early-2019, Tish served as chair of Edelman’s global food and beverage sector, building the largest food and beverage portfolio and advisory team in the industry. In addition to her role at Twenty 50 Strategies, she works with the Culinary Institute of American (CIA) to develop a course on Marketing, Sales and Distribution for CIA’s Food Business School.

Peter McKillop

Peter focuses on working with management teams on corporate messaging, media relations, marketing and, public affairs strategies. He supports global clients on building strong sustainable brands focused on ESG, impact, sustainability, and climate change. He also counsels financial services clients developing and executing global communication programs with particular expertise in asset management, Exchange Trade Funds (ETFs), and index strategies. Until April, Peter was Managing Director and Global Head of Communications for BlackRock’s iShares ETF business. In this role, he led the communication strategy and oversaw senior media relations, public affairs, issues management, executive communications and internal communications for the world’s largest provider of ETF and Index investment solutions.

Prior to joining BlackRock, Peter held senior communication and public affairs leadership at J.P. Morgan, UBS, KKR, The Clearing House, and Bank of America. He also served as Managing Director of the Japan office of Burson-Marsteller and APAC Regional Media Director for its Asia-Pacific operations, where he provided strategic marketing, public affairs and crisis communications counsel to leading Fortune 500 companies.

Peter was a senior correspondent and bureau chief for Newsweek from 1983-1995 in New York, Tokyo and Hong Kong covering key social, political, cultural and financial events.

Peter is active in civic affairs. He is President of Foundation Hirondelle, a foundation that supports social justice reporting in conflict and post-conflict nations. He is also a board member of the Africa-America Institute, America’s oldest NGO supporting educational programs between the United States and African nations. Peter is also a trustee at Eaglebrook School, in Deerfield, MA.

Peter received his bachelor’s degree from Wesleyan University in 1981 where he majored in African Studies.

Robert H Holdheim

A seasoned leader, C-suite advisor, entrepreneur and business builder, Rob offers broad experience in integrated marketing, sales, organizational structures, finance and corporate/consumer communications platforms across emerging and developed markets. In 2019, Rob founded Swing LLC, which focuses on communications and operational consulting. Career highlights:

Based in Los Angeles, Rob is a native English speaker, speaks fluent German, conversational Italian and French, some Hindi and has studied Arabic. He holds a BA from Cornell University, and an MA from the Johns Hopkins School of International Studies (SAIS).

He acts as special advisor to the fluid collective.