Mitch is Creator and Ground Control for Markson IdeaCraft, a consultancy dedicated to brand positioning and idea development. He works with a variety of agencies, brands, and non-profit organizations on bespoke projects. His book, The Imagination Playbook for People, Brands, Issues and Organizations, will be published in 2020.
A seasoned communications professional, Mitch brings a deep consumer brand expertise along with strategic insight and a creative mindset to deliver effective solutions for clients.
From 2012 to 2014, Mitch was Ogilvy PR’s President of Brand Marketing and Chief Creative Officer of Purpose Branding. Prior to that, Mitch spent twenty-two years at Edelman (based in the US and Europe) and served in a variety of roles from account supervisor to Global Creative Director and Chief Creative Officer (Edelman’s first).
Lisa partners with companies large and small on complex communication challenges that are closely tied to business transformation and need to be managed across multiple stakeholders. She helps management teams refine their strategic focus, develop creative strategies, align on the best course of action, and consider how to operationalize their thinking with urgency and impact. Lisa is experienced at working across a range of sectors from FMCG to energy, and across diverse global markets. She believes in understanding the role of soft power and team dynamics within an organization seeking to make a change.
Lisa has over 20 years of experience in integrated brand marketing and strategic communications, working for leading agencies including Edelman and McCann World Group, Weber Shandwick. A skilled business strategist, she enjoys building and leading multi-disciplinary teams and has worked with companies such as Starbucks, HP, GSK, Unilever, Shell and Siemens to address a broad range of needs.
Before rejoining Edelman Lisa was a Board Director at an independent integrated marketing agency, Iris. Iris saw Lisa augment her communications roots by running a team of planners, creatives, and account staff to deliver integrated programming (retail strategy, broadcast, experiential, sponsorship etc) for Sony Ericsson, Jack Daniels, Southern Comfort, and the UK’s Network Rail.
Lisa lives in the Chiltern Hills outside London with her young family. She has lived briefly in New York and Munich and is a keen traveler when time allows.
Cornelia has been a brand strategist, communicator, and senior agency executive for over 25 years, working across Europe, Asia, and the US. Among the companies and clients she worked for are Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Ecco Shoes, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe and Tata.
She has led award-winning communications and marketing work for multi-national accounts headquartered across the globe, set up global teams and structures, led numerous agency pitches by bringing together specialist talents to produce better and more creative outputs in faster time.
As the head of global account management, she worked with forty key-account managers and clients to provide the most effective counsel possible.
Cornelia is a speaker about brand topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany and India and worked in most markets in Europe and Asia. She believes that changing perspective is not only the most important ingredient of successful communication, but the spice of life.