Lisa partners with companies large and small on complex communication challenges that are closely tied to business transformation and need to be managed across multiple stakeholders. She helps management teams refine their strategic focus, develop creative strategies, align on the best course of action, and consider how to operationalize their thinking with urgency and impact. Lisa is experienced at working across a range of sectors from FMCG to energy, and across diverse global markets. She believes in understanding the role of soft power and team dynamics within an organization seeking to make a change.
Lisa has over 20 years of experience in integrated brand marketing and strategic communications, working for leading agencies including Edelman and McCann World Group, Weber Shandwick. A skilled business strategist, she enjoys building and leading multi-disciplinary teams and has worked with companies such as Starbucks, HP, GSK, Unilever, Shell and Siemens to address a broad range of needs.
Before rejoining Edelman Lisa was a Board Director at an independent integrated marketing agency, Iris. Iris saw Lisa augment her communications roots by running a team of planners, creatives, and account staff to deliver integrated programming (retail strategy, broadcast, experiential, sponsorship etc) for Sony Ericsson, Jack Daniels, Southern Comfort, and the UK’s Network Rail.
Lisa lives in the Chiltern Hills outside London with her young family. She has lived briefly in New York and Munich and is a keen traveler when time allows.
Cornelia has been a brand strategist, communicator, and senior agency executive for over 25 years, working across Europe, Asia, and the US. Among the companies and clients she worked for are Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Ecco Shoes, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe and Tata.
She has led award-winning communications and marketing work for multi-national accounts headquartered across the globe, set up global teams and structures, led numerous agency pitches by bringing together specialist talents to produce better and more creative outputs in faster time.
As the head of global account management, she worked with forty key-account managers and clients to provide the most effective counsel possible.
Cornelia is a speaker about brand topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany and India and worked in most markets in Europe and Asia. She believes that changing perspective is not only the most important ingredient of successful communication, but the spice of life.
Tish partners with clients who are looking for action-based leadership strategies that allow them to address some of the world’s toughest issues while preparing for future business success. She is an acknowledged leader in building and executing communications approaches and offerings that are founded in a research-centric POV and address business challenges, while building a license to operate, license to lead, and market share.
As business and integrated communications functions have recently faced transformation, Tish has counselled clients on everything from M&A strategy and local market engagement, to integrated brand positioning and communications infrastructure and optimization. Her work spans brand, corporate reputation, digital engagement, risk mitigation and issues management as well as corporate responsibility and purpose for organizations such as Ajinomoto, Barilla, California Walnuts, Danone, European Specialty Food Ingredients, Johnson & Johnson, Kellogg’s, Microsoft, Nestle, PepsiCo, Sodexo, Unilever, Walmart, Yum!.
Until early-2019, Tish served as chair of Edelman’s global food and beverage sector, building the largest food and beverage portfolio and advisory team in the industry. In addition to her role at Twenty 50 Strategies, she works with the Culinary Institute of American (CIA) to develop a course on Marketing, Sales and Distribution for CIA’s Food Business School.