Pia Garcia is a Cannes Lions and Gold Sabre award-winning brand builder adept at steering large, complex and multinational businesses. She specializes in global thought leadership; sustainability and purpose branding; strategy, planning and insights, and producing and overseeing campaigns for corporate and consumer brands, as well as NGOs.
A global marketing & communications specialists with 30 + years experience, Andres has worked for some of the world’s most innovative companies in the technology, consumer, gaming, luxury, and CPG industries.
He has held senior in-house marketing roles at Forbes 500’s – Microsoft, Sony, Unilever. Headed up and drove profitable transformation & client growth at international marketing consultancies – Edelman and Interpublic Group’s DeVries Global; provided advisory counsel to global C-Suite at Tencent, Starbucks, P&G, & IHG; and lead brand & social media campaigns for J&J, IKEA, Rosewood Hotels, New Balance, Audi, and Tesla
With this breadth of brand experience and a zeal to create culturally savvy, original and impactful marketing he launched his independent marketing consultancy – Cali17 – to connect brands to consumers and communities
Based in Hong Kong, his international markets consulting specialises in APAC – China, Singapore, Hong Kong, Taiwan, South Korea, Japan, India, Australia
Helena Wayth combines extensive global brand and business experience with a passion for market based collaborative solutions that can tackle sustainability and social inequality challenges.
With over 20 years of experience in global organisations such as L’Oréal and Unilever ranging from managing big budget brands to leading small entrepreneurial start-ups, Helena’s breadth of senior strategic and operational leadership expertise spans markets (Asia, Europe, US, UK, Africa), sectors and cultures.
Believing that ‘business as usual’ is unsustainable and a wasted opportunity, Helena founded A Bird’s Eye View, a strategic business consultancy to help organisations strengthen their purpose, build a more sustainable business model for greater resilience and differentiation, and create impact and accountability frameworks for governance. Clients include Unilever, Selfridges, Edelman and Oxfam.
Helena sits on the Board of two International Non-Profit Organisations, PATH and Practical Action, which focus on developing and scaling solutions in global health and technology equity to deliver lasting positive social change.
She has a Non-Executive Director Diploma, a Masters in Sustainability and Responsibility and a bachelor’s degree in Business.
Cornelia has been a brand strategist, communicator, and senior agency executive for over 30 years, working across Europe, Asia, and the US. Among the companies she worked for are Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe/Lixil and Tata.
She started her career in-house in corporate affairs and moved to the agency side after eight years. In her almost 20 years at Edelman, she has led operations as well as award-winning communications and marketing work for multi-national accounts headquartered across the globe. Cornelia set up global teams and structures and led numerous agency pitches by bringing together specialist talents to produce more strategic and creative outputs in a faster time. As the head of global account management, she worked with forty key-account leaders and senior clients to shape the best possible client-agency-relationship.
As the founder and co-owner of i-sekai, headquartered in Germany, she and her business partner Moritz Kaffsack advise regional and global clients in making communications more effective.
Cornelia is a speaker about brand, purpose, and collaboration topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany, France and India, and worked in most markets in Europe and Asia. She believes that strategic communication is a key value-driver for leaders, companies, and brands today.
Leticia Lyra has a revered career in communications, built throughout 20 years in global PR agencies, where she held senior and management positions in Brazil and the United States. In Brazil, she was appointed as one of the “Most Admired Professional” by PRScope, in 2014. Her experience includes Brand Strategy, Multi-platform Campaigns, Digital and Social Strategy, and Crisis Preparedness and Management.
In her career, she’d worked with different industries and companies, developing great knowledge in sectors as consumer products, health and wellness, pharmaceuticals, travel and tourism. Many of the programs she led were awarded by Brazilian and international institutions, like Sabre Awards and Excellence Awards.
As a co-founder of Talquimy, she is now implementing in the Brazilian market a new communications approach of integrated platforms and medias to build and consolidate brand value.
Leticia has a bachelor’s degree in Public Relations. She is fluent in English, proficient in French and Spanish. She lives in Sao Paulo, Brazil.