Amanda Goh

Amanda Goh founded Chasm United for corporates, brands and entrepreneurs looking for independent advisors in corporate reputation and public affairs, executive positioning and coaching, organizational transformation, crisis and risk management.

Amanda brings two decades of global consulting experience with sector expertise in technology, tourism and financial services. She has lived in Singapore, Malaysia, New York, Australia and London. She has held a variety of leadership roles as Practice and Sector, Geography and Client Management with global marketing and communications agencies Edelman, Grayling and Porter Novelli.

Amanda spent 17+ years with Edelman. Her last tenure was Vice Chair, Asia Pacific for large clients and sectors growth with a focus in SEA, China and India. She previously served as Singapore CEO for Edelman and led the transformation of the business to a communications marketing advisory with strategic planning, data and analytics, creative, brand and digital at its core. Her other global tenures include Senior Vice President, Corporate and Financial Communications and was based in New York for four years.

She is an International Women Forum Leadership Fellow 2016/2017. She is a non-executive Board Director for Special Olympics Asia Pacific.

Jon Goldberg

Jon Goldberg is the founder and Chief Reputation Architect of Reputation Architects Inc., a strategic communications and management advisory firm focused on building, protecting and restoring reputations in a world of diminished trust and unprecedented stakeholder power.

Jon founded Reputation Architects in 2009 after more than 25 years as an advisor to corporate executives and boards, a senior leader at some of the world’s most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations.

Before founding Reputation Architects, Jon was partner and director of the Corporate Affairs practice of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president, general manager and national director of crisis and litigation communications at Edelman, served in senior client management roles at J. Walter Thompson, and was a principal media spokesman for The Prudential Insurance Company.

Jon is a frequent speaker, author and commentator on reputation risk management, crisis communications and corporate leadership. Trained as a journalist, he holds a BA degree in journalism as well as an MBA in finance, both from New York University.

Andres Vejarano

A global marketing & communications specialists with 30 + years experience, Andres has worked for some of the world’s most innovative companies in the technology, consumer, gaming, luxury, and CPG industries.

He has held senior in-house marketing roles at Forbes 500’s – Microsoft, Sony, Unilever. Headed up and drove profitable transformation & client growth at international marketing consultancies – Edelman and Interpublic Group’s DeVries Global; provided advisory counsel to global C-Suite at Tencent, Starbucks, P&G, & IHG; and  lead brand & social media campaigns for J&J, IKEA, Rosewood Hotels, New Balance, Audi, and Tesla

With this breadth of brand experience and a zeal to create culturally savvy, original and impactful marketing he launched his independent marketing consultancy – Cali17 – to connect brands to consumers and communities

Based in Hong Kong, his international markets consulting specialises in APAC – China, Singapore, Hong Kong, Taiwan, South Korea, Japan, India, Australia

Brian Shrowder

Brian helps businesses build and defend their reputation. A former broadcast journalist and news executive, he has 20 years’ experience as a crisis consultant, media trainer and communications advisor across Australia, Asia, the Middle East and North Africa.

Brian has held senior roles with leading public relations firms Edelman and Hill+Knowlton Strategies. He has advised clients on managing high-profile crises and protracted issues, and has conducted media and crisis training for CEOs, board members and senior executives around the world.

His issues and crisis experience includes managing cybersecurity incidents, product recalls, health and environmental issues, financial crises, terrorist incidents, industrial disputes, media controversies and regulatory issues.

Brian has worked with one in four of Forbes’ global top 100 public companies including Amazon, Samsung Electronics, Royal Dutch Shell, Walt Disney and Volkswagen Group.

Brian began his career in radio and television news with the Australian Broadcasting Corporation and the now CBS-owned Network Ten. He is a frequent speaker on corporate reputation and the media, and holds a Bachelor of Laws degree from the University of Adelaide.

Tim Scerba

Tim works with companies and other organizations in developing and protecting their reputations, especially when they are facing a crisis or other sensitive situations. This work includes executive positioning and training, content creation, internal and external communications, B2B and B2C marketing, and all aspects of crisis management such as team preparation and active situation management.

During his career, Tim has worked with a wide variety of clients in such diverse sectors as consumer products, construction, technology, food and beverage, health, energy, tourism, automotive, financial services, legal, consumer electronics, and entertainment. These have included such well-known companies as Walmart, The Home Depot, 3M, Starbucks, Nestle, Netflix, Volkswagen, Petrobras, MasterCard, Samsung, Procter & Gamble, Unilever, ArcelorMittal, Turner Broadcasting, Grupo Apasco, and Grupo FEMSA.

A frequent speaker on international communications, he is a graduate of Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He also has been a guest lecturer at universities such as the Instituto Tecnológico y de Estudios Superiores de Monterrey and the Universidad Iberoamericana in Mexico.  He is a native English speaker and fluent in Spanish. He currently lives in Lima, Peru.

Moritz Kaffsack

Moritz partners with companies on their international expansion strategies and global reputation programs. He works with both established multinationals and rising Asian companies on multi-market reputation campaigns, market entries, M&As, corporate transformations, and employee engagement programs in Europe, Southeast Asia, South Asia, and the Middle East. His track record includes unique business-critical assignments both in developed and in complex emerging markets. He empowers teams to get ahead of global changes and actively build a reputation that propels people, brands, and businesses forward.

He has lived in South Asia, Southeast Asia and the Middle East for more than 15 years, working as a consultant with Edelman for most of that time. He advised global companies on their market strategies in Asia and the Middle East, among them Mondelez, Diageo, Starbucks, Uber, Samsung, P&G, Beiersdorf, Pfizer, ThyssenKrupp and Kohlberg Kravis Roberts & Co.

He further advised Asian and Middle Eastern high-growth companies on reputation and stakeholder strategies that enable rapid expansion, including Viettel, ENOC, Suzlon and Majid Al Futtaim.

Moritz grew up in the US and studied in Spain and Thailand, graduating with a bachelor’s degree in international management. He is a bilingual native speaker in German and English, proficient in French and Spanish, and speaks some conversational Vietnamese and Thai. His current home base is Berlin.