Corporate Narrative

Jon Goldberg

Jon Goldberg is the founder and Chief Reputation Architect of Reputation Architects Inc., a strategic communications and management advisory firm focused on building, protecting and restoring reputations in a world of diminished trust and unprecedented stakeholder power.

Jon founded Reputation Architects in 2009 after more than 25 years as an advisor to corporate executives and boards, a senior leader at some of the world’s most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations.

Before founding Reputation Architects, Jon was partner and director of the Corporate Affairs practice of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president, general manager and national director of crisis and litigation communications at Edelman, served in senior client management roles at J. Walter Thompson, and was a principal media spokesman for The Prudential Insurance Company.

Jon is a frequent speaker, author and commentator on reputation risk management, crisis communications and corporate leadership. Trained as a journalist, he holds a BA degree in journalism as well as an MBA in finance, both from New York University.

Andres Vejarano

A global marketing & communications specialists with 30 + years experience, Andres has worked for some of the world’s most innovative companies in the technology, consumer, gaming, luxury, and CPG industries.

He has held senior in-house marketing roles at Forbes 500’s – Microsoft, Sony, Unilever. Headed up and drove profitable transformation & client growth at international marketing consultancies – Edelman and Interpublic Group’s DeVries Global; provided advisory counsel to global C-Suite at Tencent, Starbucks, P&G, & IHG; and lead brand & social media campaigns for J&J, IKEA, Rosewood Hotels, New Balance, Audi, and Tesla

With this breadth of brand experience and a zeal to create culturally savvy, original and impactful marketing he launched his independent marketing consultancy – Cali17 – to connect brands to consumers and communities

Based in Hong Kong, his international markets consulting specialises in APAC – China, Singapore, Hong Kong, Taiwan, South Korea, Japan, India, Australia

Brian Shrowder

Brian helps businesses build and defend their reputation. A former broadcast journalist and news executive, he has 20 years’ experience as a crisis consultant, media trainer and communications advisor across Australia, Asia, the Middle East and North Africa.

Brian has held senior roles with leading public relations firms Edelman and Hill+Knowlton Strategies. He has advised clients on managing high-profile crises and protracted issues, and has conducted media and crisis training for CEOs, board members and senior executives around the world.

His issues and crisis experience includes managing cybersecurity incidents, product recalls, health and environmental issues, financial crises, terrorist incidents, industrial disputes, media controversies and regulatory issues.

Brian has worked with one in four of Forbes’ global top 100 public companies including Amazon, Samsung Electronics, Royal Dutch Shell, Walt Disney and Volkswagen Group.

Brian began his career in radio and television news with the Australian Broadcasting Corporation and the now CBS-owned Network Ten. He is a frequent speaker on corporate reputation and the media, and holds a Bachelor of Laws degree from the University of Adelaide.

Tim Scerba

Tim works with companies and other organizations in developing and protecting their reputations, especially when they are facing a crisis or other sensitive situations. This work includes executive positioning and training, content creation, internal and external communications, B2B and B2C marketing, and all aspects of crisis management such as team preparation and active situation management.

During his career, Tim has worked with a wide variety of clients in such diverse sectors as consumer products, construction, technology, food and beverage, health, energy, tourism, automotive, financial services, legal, consumer electronics, and entertainment. These have included such well-known companies as Walmart, The Home Depot, 3M, Starbucks, Nestle, Netflix, Volkswagen, Petrobras, MasterCard, Samsung, Procter & Gamble, Unilever, ArcelorMittal, Turner Broadcasting, Grupo Apasco, and Grupo FEMSA.

A frequent speaker on international communications, he is a graduate of Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He also has been a guest lecturer at universities such as the Instituto Tecnológico y de Estudios Superiores de Monterrey and the Universidad Iberoamericana in Mexico. He is a native English speaker and fluent in Spanish. He currently lives in Lima, Peru.

Carolina James Bajaj

Carolina has been leading integrated marketing and communications efforts for over 18 years and has spent her career developing insight-driven campaigns with emphasis on marketing communications, digital communications, financial communications, leadership change management and global reputation programs. She has led teams across a range of corporate, financial, lifestyle, FMCG, sports and technology brands.

Skilled in creating high-impact communications campaigns within fast-paced, complex, regulated sectors in support of operational goals, Carolina has been a trusted emissary for brands and Corporate houses and is known for her authenticity, integrity, crisis management capabilities and the leverage to engage at all levels, internally and externally proficiently.

Tish Van Dyke

Tish partners with clients who are looking for action-based leadership strategies that allow them to address some of the world’s toughest issues while preparing for future business success. She is an acknowledged leader in building and executing communications approaches and offerings that are founded in a research-centric POV and address business challenges, while building a license to operate, license to lead, and market share.

As business and integrated communications functions have recently faced transformation, Tish has counselled clients on everything from M&A strategy and local market engagement, to integrated brand positioning and communications infrastructure and optimization. Her work spans brand, corporate reputation, digital engagement, risk mitigation and issues management as well as corporate responsibility and purpose for organizations such as Ajinomoto, Barilla, California Walnuts, Danone, European Specialty Food Ingredients, Johnson & Johnson, Kellogg’s, Microsoft, Nestle, PepsiCo, Sodexo, Unilever, Walmart, Yum!.

Until early-2019, Tish served as chair of Edelman’s global food and beverage sector, building the largest food and beverage portfolio and advisory team in the industry. In addition to her role at Twenty 50 Strategies, she works with the Culinary Institute of American (CIA) to develop a course on Marketing, Sales and Distribution for CIA’s Food Business School.