Tim Scerba

Tim works with companies and other organizations in developing and protecting their reputations, especially when they are facing a crisis or other sensitive situations. This work includes executive positioning and training, content creation, internal and external communications, B2B and B2C marketing, and all aspects of crisis management such as team preparation and active situation management.

During his career, Tim has worked with a wide variety of clients in such diverse sectors as consumer products, construction, technology, food and beverage, health, energy, tourism, automotive, financial services, legal, consumer electronics, and entertainment. These have included such well-known companies as Walmart, The Home Depot, 3M, Starbucks, Nestle, Netflix, Volkswagen, Petrobras, MasterCard, Samsung, Procter & Gamble, Unilever, ArcelorMittal, Turner Broadcasting, Grupo Apasco, and Grupo FEMSA.

A frequent speaker on international communications, he is a graduate of Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He also has been a guest lecturer at universities such as the Instituto Tecnológico y de Estudios Superiores de Monterrey and the Universidad Iberoamericana in Mexico.  He is a native English speaker and fluent in Spanish. He currently lives in Lima, Peru.

Carolina James Bajaj

Carolina has been leading integrated marketing and communications efforts for over 18 years and has spent her career developing insight-driven campaigns with emphasis on marketing communications, digital communications, financial communications, leadership change management and global reputation programs. She has led teams across a range of corporate, financial, lifestyle, FMCG, sports and technology brands.

Skilled in creating high-impact communications campaigns within fast-paced, complex, regulated sectors in support of operational goals, Carolina has been a trusted emissary for brands and Corporate houses and is known for her authenticity, integrity, crisis management capabilities and the leverage to engage at all levels, internally and externally proficiently.

Tish Van Dyke

Tish partners with clients who are looking for action-based leadership strategies that allow them to address some of the world’s toughest issues while preparing for future business success. She is an acknowledged leader in building and executing communications approaches and offerings that are founded in a research-centric POV and address business challenges, while building a license to operate, license to lead, and market share. 

As business and integrated communications functions have recently faced transformation, Tish has counselled clients on everything from M&A strategy and local market engagement, to integrated brand positioning and communications infrastructure and optimization. Her work spans brand, corporate reputation, digital engagement, risk mitigation and issues management as well as corporate responsibility and purpose for organizations such as Ajinomoto, Barilla, California Walnuts, Danone, European Specialty Food Ingredients, Johnson & Johnson, Kellogg’s, Microsoft, Nestle, PepsiCo, Sodexo, Unilever, Walmart, Yum!.

Until early-2019, Tish served as chair of Edelman’s global food and beverage sector, building the largest food and beverage portfolio and advisory team in the industry. In addition to her role at Twenty 50 Strategies, she works with the Culinary Institute of American (CIA) to develop a course on Marketing, Sales and Distribution for CIA’s Food Business School.

Tom Ho

In 2019, Tom founded Atomad Consulting. As an independent consultant, she plans and executes strategic communications for start-ups and MNCs in technology, education and public sectors, bringing over 15 years of experiences in Mainland China, Hong Kong, Silicon Valley and New York. A hands-on practitioner, she supports clients on messaging, content development, executive positioning, media relations, influencer engagement and issues management.

Throughout her career, she played problem-solving roles both in-house and agencies, specializing in market entry and business transformation. As the Global Head of Planning and Strategic Communications for Alibaba Group, she crafted messages and stories that help global stakeholders better understand the Chinese company’s impact in data technology, new retail and global trade. She orchestrated teams in America, Asia and Europe to deliver cohesive communications campaigns. At Edelman New York and Hong Kong, she led global teams to build reputation and engage stakeholders for organizations and CEOs during corporate transformation, M&A and business expansion.

Some of her clients include Microsoft Xbox, eBay, HP, Blackberry, Facebook, Savannah College of Art and Design, Tsinghua University, Greenland USA, Nikkei Asian Review, Wiley, China Light and Power, and Cathay Pacific Airways.

Born and raised in Hong Kong, Tom is native in English, Mandarin and Cantonese. She earned a bachelor’s degree in Journalism and Communications and a master’s degree in International and Public Affairs, in the Chinese University of Hong Kong and University of Hong Kong respectively.

Moritz Kaffsack

Moritz partners with companies on their international expansion strategies and global reputation programs. He works with both established multinationals and rising Asian companies on multi-market reputation campaigns, market entries, M&As, corporate transformations, and employee engagement programs in Europe, Southeast Asia, South Asia, and the Middle East. His track record includes unique business-critical assignments both in developed and in complex emerging markets. He empowers teams to get ahead of global changes and actively build a reputation that propels people, brands, and businesses forward.

He has lived in South Asia, Southeast Asia and the Middle East for more than 15 years, working as a consultant with Edelman for most of that time. He advised global companies on their market strategies in Asia and the Middle East, among them Mondelez, Diageo, Starbucks, Uber, Samsung, P&G, Beiersdorf, Pfizer, ThyssenKrupp and Kohlberg Kravis Roberts & Co.

He further advised Asian and Middle Eastern high-growth companies on reputation and stakeholder strategies that enable rapid expansion, including Viettel, ENOC, Suzlon and Majid Al Futtaim.

Moritz grew up in the US and studied in Spain and Thailand, graduating with a bachelor’s degree in international management. He is a bilingual native speaker in German and English, proficient in French and Spanish, and speaks some conversational Vietnamese and Thai. His current home base is Berlin.