Mitch is Creator and Ground Control for Markson IdeaCraft, a consultancy dedicated to brand positioning and idea development. He works with a variety of agencies, brands, and non-profit organizations on bespoke projects. His book, The Imagination Playbook for People, Brands, Issues and Organizations, will be published in 2020.
A seasoned communications professional, Mitch brings a deep consumer brand expertise along with strategic insight and a creative mindset to deliver effective solutions for clients.
From 2012 to 2014, Mitch was Ogilvy PR’s President of Brand Marketing and Chief Creative Officer of Purpose Branding. Prior to that, Mitch spent twenty-two years at Edelman (based in the US and Europe) and served in a variety of roles from account supervisor to Global Creative Director and Chief Creative Officer (Edelman’s first).