Lisa Collin is the founder of Proscenium Strategies which she created after a 20 year career in Marketing and PR, with the intent of partnering more closely with senior teams seeking to achieve impact and change.
She works with companies – from scale-ups, SMEs to large MNCs – on complex communication challenges that are closely tied to business transformation and need to be managed across multiple stakeholders.
Lisa brings experience in integrated brand marketing and strategic communications, having worked for leading agencies including Edelman, Iris and McCann World Group, Weber Shandwick. A skilled business strategist, she enjoys building and leading multi-disciplinary teams and in the past has worked with companies such as Starbucks, HP, GSK, Unilever, Shell, Brown Forman, Sony Ericsson and Siemens to address a broad range of needs.
Lisa started her career as a marketing and press officer at the Royal Opera House, London. Lisa has deep roots in the theatre and has worked alongside arts organizations including the English National Ballet and Tullie House Museum and Art Gallery.
Cornelia has been a brand strategist, communicator, and senior agency executive for over 30 years, working across Europe, Asia, and the US. Among the companies she worked for are Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe/Lixil and Tata.
She started her career in-house in corporate affairs and moved to the agency side after eight years. In her almost 20 years at Edelman, she has led operations as well as award-winning communications and marketing work for multi-national accounts headquartered across the globe. Cornelia set up global teams and structures and led numerous agency pitches by bringing together specialist talents to produce more strategic and creative outputs in a faster time. As the head of global account management, she worked with forty key-account leaders and senior clients to shape the best possible client-agency-relationship.
As the founder and co-owner of i-sekai, headquartered in Germany, she and her business partner Moritz Kaffsack advise regional and global clients in making communications more effective.
Cornelia is a speaker about brand, purpose, and collaboration topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany, France and India, and worked in most markets in Europe and Asia. She believes that strategic communication is a key value-driver for leaders, companies, and brands today.