Andres Vejarano

A global marketing & communications specialists with 30 + years experience, Andres has worked for some of the world’s most innovative companies in the technology, consumer, gaming, luxury, and CPG industries.

He has held senior in-house marketing roles at Forbes 500’s – Microsoft, Sony, Unilever. Headed up and drove profitable transformation & client growth at international marketing consultancies – Edelman and Interpublic Group’s DeVries Global; provided advisory counsel to global C-Suite at Tencent, Starbucks, P&G, & IHG; and  lead brand & social media campaigns for J&J, IKEA, Rosewood Hotels, New Balance, Audi, and Tesla

With this breadth of brand experience and a zeal to create culturally savvy, original and impactful marketing he launched his independent marketing consultancy – Cali17 – to connect brands to consumers and communities

Based in Hong Kong, his international markets consulting specialises in APAC – China, Singapore, Hong Kong, Taiwan, South Korea, Japan, India, Australia

Leticia Lyra

Leticia Lyra has a revered career in communications, built throughout 20 years in global PR agencies, where she held senior and management positions in Brazil and the United States. In Brazil, she was appointed as one of the “Most Admired Professional” by PRScope, in 2014. Her experience includes Brand Strategy, Multi-platform Campaigns, Digital and Social Strategy, and Crisis Preparedness and Management.

In her career, she’d worked with different industries and companies, developing great knowledge in sectors as consumer products, health and wellness, pharmaceuticals, travel and tourism. Many of the programs she led were awarded by Brazilian and international institutions, like Sabre Awards and Excellence Awards.

As a co-founder of Talquimy, she is now implementing in the Brazilian market a new communications approach of integrated platforms and medias to build and consolidate brand value.

Leticia has a bachelor’s degree in Public Relations. She is fluent in English, proficient in French and Spanish. She lives in Sao Paulo, Brazil.