Amanda Goh

Amanda Goh founded Chasm United for corporates, brands and entrepreneurs looking for independent advisors in corporate reputation and public affairs, executive positioning and coaching, organizational transformation, crisis and risk management.

Amanda brings two decades of global consulting experience with sector expertise in technology, tourism and financial services. She has lived in Singapore, Malaysia, New York, Australia and London. She has held a variety of leadership roles as Practice and Sector, Geography and Client Management with global marketing and communications agencies Edelman, Grayling and Porter Novelli.

Amanda spent 17+ years with Edelman. Her last tenure was Vice Chair, Asia Pacific for large clients and sectors growth with a focus in SEA, China and India. She previously served as Singapore CEO for Edelman and led the transformation of the business to a communications marketing advisory with strategic planning, data and analytics, creative, brand and digital at its core. Her other global tenures include Senior Vice President, Corporate and Financial Communications and was based in New York for four years.

She is an International Women Forum Leadership Fellow 2016/2017. She is a non-executive Board Director for Special Olympics Asia Pacific.

Jon Goldberg

Jon Goldberg is the founder and Chief Reputation Architect of Reputation Architects Inc., a strategic communications and management advisory firm focused on building, protecting and restoring reputations in a world of diminished trust and unprecedented stakeholder power.

Jon founded Reputation Architects in 2009 after more than 25 years as an advisor to corporate executives and boards, a senior leader at some of the world’s most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations.

Before founding Reputation Architects, Jon was partner and director of the Corporate Affairs practice of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president, general manager and national director of crisis and litigation communications at Edelman, served in senior client management roles at J. Walter Thompson, and was a principal media spokesman for The Prudential Insurance Company.

Jon is a frequent speaker, author and commentator on reputation risk management, crisis communications and corporate leadership. Trained as a journalist, he holds a BA degree in journalism as well as an MBA in finance, both from New York University.

Helena Wayth

Helena Wayth combines extensive global brand and business experience with a passion for market based collaborative solutions that can tackle sustainability and social inequality challenges.

With over 20 years of experience in global organisations such as L’Oréal and Unilever ranging from managing big budget brands to leading small entrepreneurial start-ups, Helena’s breadth of senior strategic and operational leadership expertise spans markets (Asia, Europe, US, UK, Africa), sectors and cultures.

Believing that ‘business as usual’ is unsustainable and a wasted opportunity, Helena founded A Bird’s Eye View, a strategic business consultancy to help organisations strengthen their purpose, build a more sustainable business model for greater resilience and differentiation, and create impact and accountability frameworks for governance. Clients include Unilever, Selfridges, Edelman and Oxfam.

Helena sits on the Board of two International Non-Profit Organisations, PATH and Practical Action, which focus on developing and scaling solutions in global health and technology equity to deliver lasting positive social change.

She has a Non-Executive Director Diploma, a Masters in Sustainability and Responsibility and a bachelor’s degree in Business.

Oleg Ilyin

Oleg Ilyin is a seasoned public relations professional with over 20 years of experience in corporate communications, crisis management, and media training. His background includes projects for over 100 Russian and international brands, state institutions, and NGOs since 2000 in the roles of both consultant and project leader. Holding degrees in political science and business psychology, Oleg has also extensive track record as a media coach, helping business owners, leaders, and comms teams take the most out of every public and/or media appearance. Oleg is an award-winning author and experienced facilitator, able to combine profound expertise and effective teamwork frames.

Tim Scerba

Tim works with companies and other organizations in developing and protecting their reputations, especially when they are facing a crisis or other sensitive situations. This work includes executive positioning and training, content creation, internal and external communications, B2B and B2C marketing, and all aspects of crisis management such as team preparation and active situation management.

During his career, Tim has worked with a wide variety of clients in such diverse sectors as consumer products, construction, technology, food and beverage, health, energy, tourism, automotive, financial services, legal, consumer electronics, and entertainment. These have included such well-known companies as Walmart, The Home Depot, 3M, Starbucks, Nestle, Netflix, Volkswagen, Petrobras, MasterCard, Samsung, Procter & Gamble, Unilever, ArcelorMittal, Turner Broadcasting, Grupo Apasco, and Grupo FEMSA.

A frequent speaker on international communications, he is a graduate of Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He also has been a guest lecturer at universities such as the Instituto Tecnológico y de Estudios Superiores de Monterrey and the Universidad Iberoamericana in Mexico.  He is a native English speaker and fluent in Spanish. He currently lives in Lima, Peru.

Cornelia Kunze

Cornelia has been a brand strategist, communicator, and senior agency executive for over 30 years, working across Europe, Asia, and the US. Among the companies she worked for are Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe/Lixil and Tata.


She started her career in-house in corporate affairs and moved to the agency side after eight years. In her almost 20 years at Edelman, she has led operations as well as award-winning communications and marketing work for multi-national accounts headquartered across the globe. Cornelia set up global teams and structures and led numerous agency pitches by bringing together specialist talents to produce more strategic and creative outputs in a faster time. As the head of global account management, she worked with forty key-account leaders and senior clients to shape the best possible client-agency-relationship.

As the founder and co-owner of i-sekai, headquartered in Germany, she and her business partner Moritz Kaffsack advise regional and global clients in making communications more effective.


Cornelia is a speaker about brand, purpose, and collaboration topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany, France and India, and worked in most markets in Europe and Asia. She believes that strategic communication is a key value-driver for leaders, companies, and brands today.