Patty Knap Tucker

Patty is founder of Treehouse Counsel, an Atlanta-based advisory, delivering value at the intersection of business strategy and communications.

With nearly four decades of diverse, transferable consulting experience, the common theme of her work is motivating stakeholders.

Whether internally or externally facing, her work resolves say/do dissonance causing friction, reducing trust, and demotivating stakeholders. With genuine language and aligned behaviors, she helps turn people into believers and active advocates.

As one of a global cohort of Certified Conscious Capitalism Consultants, Patty helps companies operate — and build reputations — as stakeholder-oriented, purpose-led leaders that are good for the world. This international approach is proven to drive profitability and resilience.

Patty’s five-agency career includes 14 years in leadership with Edelman. There she founded and led the Atlanta corporate practice, stewarded best practices across the Americas, and worked on the annual Edelman Trust Barometer research, guiding clients on how to build trust.
Patty is a board member for the Inspire Brands Foundation, Trees Atlanta, the College of Charleston College of Communications, and Conscious Capitalism. She’s a member of 1% for the Planet.

Jon Goldberg

Jon Goldberg is the founder and Chief Reputation Architect of Reputation Architects Inc., a strategic communications and management advisory firm focused on building, protecting and restoring reputations in a world of diminished trust and unprecedented stakeholder power.

Jon founded Reputation Architects in 2009 after more than 25 years as an advisor to corporate executives and boards, a senior leader at some of the world’s most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations.

Before founding Reputation Architects, Jon was partner and director of the Corporate Affairs practice of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president, general manager and national director of crisis and litigation communications at Edelman, served in senior client management roles at J. Walter Thompson, and was a principal media spokesman for The Prudential Insurance Company.

Jon is a frequent speaker, author and commentator on reputation risk management, crisis communications and corporate leadership. Trained as a journalist, he holds a BA degree in journalism as well as an MBA in finance, both from New York University.

Oleg Ilyin

Oleg Ilyin is a seasoned public relations professional with over 20 years of experience in corporate communications, crisis management, and media training. His background includes projects for over 100 Russian and international brands, state institutions, and NGOs since 2000 in the roles of both consultant and project leader. Holding degrees in political science and business psychology, Oleg has also extensive track record as a media coach, helping business owners, leaders, and comms teams take the most out of every public and/or media appearance. Oleg is an award-winning author and experienced facilitator, able to combine profound expertise and effective teamwork frames.

Tim Scerba

Tim works with companies and other organizations in developing and protecting their reputations, especially when they are facing a crisis or other sensitive situations. This work includes executive positioning and training, content creation, internal and external communications, B2B and B2C marketing, and all aspects of crisis management such as team preparation and active situation management.

During his career, Tim has worked with a wide variety of clients in such diverse sectors as consumer products, construction, technology, food and beverage, health, energy, tourism, automotive, financial services, legal, consumer electronics, and entertainment. These have included such well-known companies as Walmart, The Home Depot, 3M, Starbucks, Nestle, Netflix, Volkswagen, Petrobras, MasterCard, Samsung, Procter & Gamble, Unilever, ArcelorMittal, Turner Broadcasting, Grupo Apasco, and Grupo FEMSA.

A frequent speaker on international communications, he is a graduate of Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He also has been a guest lecturer at universities such as the Instituto Tecnológico y de Estudios Superiores de Monterrey and the Universidad Iberoamericana in Mexico.  He is a native English speaker and fluent in Spanish. He currently lives in Lima, Peru.

Cornelia Kunze

Cornelia has been a brand strategist, communicator, and senior agency executive for over 30 years, working across Europe, Asia, and the US. Among the companies she worked for are Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe/Lixil and Tata.


She started her career in-house in corporate affairs and moved to the agency side after eight years. In her almost 20 years at Edelman, she has led operations as well as award-winning communications and marketing work for multi-national accounts headquartered across the globe. Cornelia set up global teams and structures and led numerous agency pitches by bringing together specialist talents to produce more strategic and creative outputs in a faster time. As the head of global account management, she worked with forty key-account leaders and senior clients to shape the best possible client-agency-relationship.

As the founder and co-owner of i-sekai, headquartered in Germany, she and her business partner Moritz Kaffsack advise regional and global clients in making communications more effective.


Cornelia is a speaker about brand, purpose, and collaboration topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany, France and India, and worked in most markets in Europe and Asia. She believes that strategic communication is a key value-driver for leaders, companies, and brands today.

Tish Van Dyke

Tish partners with clients who are looking for action-based leadership strategies that allow them to address some of the world’s toughest issues while preparing for future business success. She is an acknowledged leader in building and executing communications approaches and offerings that are founded in a research-centric POV and address business challenges, while building a license to operate, license to lead, and market share. 

As business and integrated communications functions have recently faced transformation, Tish has counselled clients on everything from M&A strategy and local market engagement, to integrated brand positioning and communications infrastructure and optimization. Her work spans brand, corporate reputation, digital engagement, risk mitigation and issues management as well as corporate responsibility and purpose for organizations such as Ajinomoto, Barilla, California Walnuts, Danone, European Specialty Food Ingredients, Johnson & Johnson, Kellogg’s, Microsoft, Nestle, PepsiCo, Sodexo, Unilever, Walmart, Yum!.

Until early-2019, Tish served as chair of Edelman’s global food and beverage sector, building the largest food and beverage portfolio and advisory team in the industry. In addition to her role at Twenty 50 Strategies, she works with the Culinary Institute of American (CIA) to develop a course on Marketing, Sales and Distribution for CIA’s Food Business School.