Skill: Executive Positioning

Jon Goldberg

Jon Goldberg is the founder and Chief Reputation Architect of Reputation Architects Inc., a strategic communications and management advisory firm focused on building, protecting and restoring reputations in a world of diminished trust and unprecedented stakeholder power.

Jon founded Reputation Architects in 2009 after more than 25 years as an advisor to corporate executives and boards, a senior leader at some of the world’s most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations.

Before founding Reputation Architects, Jon was partner and director of the Corporate Affairs practice of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president, general manager and national director of crisis and litigation communications at Edelman, served in senior client management roles at J. Walter Thompson, and was a principal media spokesman for The Prudential Insurance Company.

Jon is a frequent speaker, author and commentator on reputation risk management, crisis communications and corporate leadership. Trained as a journalist, he holds a BA degree in journalism as well as an MBA in finance, both from New York University.

Oleg Ilyin

Oleg Ilyin is a seasoned public relations professional with over 20 years of experience in corporate communications, crisis management, and media training. His background includes projects for over 100 Russian and international brands, state institutions, and NGOs since 2000 in the roles of both consultant and project leader. Holding degrees in political science and business psychology, Oleg has also extensive track record as a media coach, helping business owners, leaders, and comms teams take the most out of every public and/or media appearance. Oleg is an award-winning author and experienced facilitator, able to combine profound expertise and effective teamwork frames.

Tim Scerba

Tim works with companies and other organizations in developing and protecting their reputations, especially when they are facing a crisis or other sensitive situations. This work includes executive positioning and training, content creation, internal and external communications, B2B and B2C marketing, and all aspects of crisis management such as team preparation and active situation management.

During his career, Tim has worked with a wide variety of clients in such diverse sectors as consumer products, construction, technology, food and beverage, health, energy, tourism, automotive, financial services, legal, consumer electronics, and entertainment. These have included such well-known companies as Walmart, The Home Depot, 3M, Starbucks, Nestle, Netflix, Volkswagen, Petrobras, MasterCard, Samsung, Procter & Gamble, Unilever, ArcelorMittal, Turner Broadcasting, Grupo Apasco, and Grupo FEMSA.

A frequent speaker on international communications, he is a graduate of Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He also has been a guest lecturer at universities such as the Instituto Tecnológico y de Estudios Superiores de Monterrey and the Universidad Iberoamericana in Mexico.  He is a native English speaker and fluent in Spanish. He currently lives in Lima, Peru.

Cornelia Kunze

Cornelia has been a brand strategist, communicator, and senior agency executive for over 30 years, working across Europe, Asia, and the US. Among the companies she worked for are Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe/Lixil and Tata.


She started her career in-house in corporate affairs and moved to the agency side after eight years. In her almost 20 years at Edelman, she has led operations as well as award-winning communications and marketing work for multi-national accounts headquartered across the globe. Cornelia set up global teams and structures and led numerous agency pitches by bringing together specialist talents to produce more strategic and creative outputs in a faster time. As the head of global account management, she worked with forty key-account leaders and senior clients to shape the best possible client-agency-relationship.

As the founder and co-owner of i-sekai, headquartered in Germany, she and her business partner Moritz Kaffsack advise regional and global clients in making communications more effective.


Cornelia is a speaker about brand, purpose, and collaboration topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany, France and India, and worked in most markets in Europe and Asia. She believes that strategic communication is a key value-driver for leaders, companies, and brands today.

Tish Van Dyke

Tish partners with clients who are looking for action-based leadership strategies that allow them to address some of the world’s toughest issues while preparing for future business success. She is an acknowledged leader in building and executing communications approaches and offerings that are founded in a research-centric POV and address business challenges, while building a license to operate, license to lead, and market share. 

As business and integrated communications functions have recently faced transformation, Tish has counselled clients on everything from M&A strategy and local market engagement, to integrated brand positioning and communications infrastructure and optimization. Her work spans brand, corporate reputation, digital engagement, risk mitigation and issues management as well as corporate responsibility and purpose for organizations such as Ajinomoto, Barilla, California Walnuts, Danone, European Specialty Food Ingredients, Johnson & Johnson, Kellogg’s, Microsoft, Nestle, PepsiCo, Sodexo, Unilever, Walmart, Yum!.

Until early-2019, Tish served as chair of Edelman’s global food and beverage sector, building the largest food and beverage portfolio and advisory team in the industry. In addition to her role at Twenty 50 Strategies, she works with the Culinary Institute of American (CIA) to develop a course on Marketing, Sales and Distribution for CIA’s Food Business School.

Peter McKillop

Peter focuses on working with management teams on corporate messaging, media relations, marketing and, public affairs strategies. He supports global clients on building strong sustainable brands focused on ESG, impact, sustainability, and climate change. He also counsels financial services clients developing and executing global communication programs with particular expertise in asset management, Exchange Trade Funds (ETFs), and index strategies. Until April, Peter was Managing Director and Global Head of Communications for BlackRock’s iShares ETF business. In this role, he led the communication strategy and oversaw senior media relations, public affairs, issues management, executive communications and internal communications for the world’s largest provider of ETF and Index investment solutions.

Prior to joining BlackRock, Peter held senior communication and public affairs leadership at J.P. Morgan, UBS, KKR, The Clearing House, and Bank of America. He also served as Managing Director of the Japan office of Burson-Marsteller and APAC Regional Media Director for its Asia-Pacific operations, where he provided strategic marketing, public affairs and crisis communications counsel to leading Fortune 500 companies.

Peter was a senior correspondent and bureau chief for Newsweek from 1983-1995 in New York, Tokyo and Hong Kong covering key social, political, cultural and financial events.

Peter is active in civic affairs. He is President of Foundation Hirondelle, a foundation that supports social justice reporting in conflict and post-conflict nations. He is also a board member of the Africa-America Institute, America’s oldest NGO supporting educational programs between the United States and African nations. Peter is also a trustee at Eaglebrook School, in Deerfield, MA.

Peter received his bachelor’s degree from Wesleyan University in 1981 where he majored in African Studies.