Amanda Goh founded Chasm United for corporates, brands and entrepreneurs looking for independent advisors in corporate reputation and public affairs, executive positioning and coaching, organizational transformation, crisis and risk management.
Amanda brings two decades of global consulting experience with sector expertise in technology, tourism and financial services. She has lived in Singapore, Malaysia, New York, Australia and London. She has held a variety of leadership roles as Practice and Sector, Geography and Client Management with global marketing and communications agencies Edelman, Grayling and Porter Novelli.
Amanda spent 17+ years with Edelman. Her last tenure was Vice Chair, Asia Pacific for large clients and sectors growth with a focus in SEA, China and India. She previously served as Singapore CEO for Edelman and led the transformation of the business to a communications marketing advisory with strategic planning, data and analytics, creative, brand and digital at its core. Her other global tenures include Senior Vice President, Corporate and Financial Communications and was based in New York for four years.
She is an International Women Forum Leadership Fellow 2016/2017. She is a non-executive Board Director for Special Olympics Asia Pacific.
Helena Wayth combines extensive global brand and business experience with a passion for market based collaborative solutions that can tackle sustainability and social inequality challenges.
With over 20 years of experience in global organisations such as L’Oréal and Unilever ranging from managing big budget brands to leading small entrepreneurial start-ups, Helena’s breadth of senior strategic and operational leadership expertise spans markets (Asia, Europe, US, UK, Africa), sectors and cultures.
Believing that ‘business as usual’ is unsustainable and a wasted opportunity, Helena founded A Bird’s Eye View, a strategic business consultancy to help organisations strengthen their purpose, build a more sustainable business model for greater resilience and differentiation, and create impact and accountability frameworks for governance. Clients include Unilever, Selfridges, Edelman and Oxfam.
Helena sits on the Board of two International Non-Profit Organisations, PATH and Practical Action, which focus on developing and scaling solutions in global health and technology equity to deliver lasting positive social change.
She has a Non-Executive Director Diploma, a Masters in Sustainability and Responsibility and a bachelor’s degree in Business.
Ronald Mincheff is an international multicultural communicator helping companies in Latin America to reach their communications objectives to a global standard.
He is focused on creating and implementing insights-driven communications programs that integrate content, digital, social and traditional media, visual storytelling and Ad campaigns.
His experience in communications and management includes a career of more than 25 years focused on corporate communications, strategic planning, and crisis management. He worked for global communications agencies in London, Miami, New York, and Sao Paulo, collecting numerous international accolades along his tenure, like serving as Brazil’s PR juror at the 58th International Cannes Festival for Creativity.
As a founding partner of Talquimy, Ronald also brought with him deep expertise in digital communications, Business Intelligence (BI) and narrative strategy development.
Ronald earned a bachelor’s degree in Public Relations and a minor in Education from the University of Florida. He is fluent in English, Portuguese and Spanish. He currently lives in Sao Paulo, Brazil.
Moritz partners with companies on their international expansion strategies and global reputation programs. He works with both established multinationals and rising Asian companies on multi-market reputation campaigns, market entries, M&As, corporate transformations, and employee engagement programs in Europe, Southeast Asia, South Asia, and the Middle East. His track record includes unique business-critical assignments both in developed and in complex emerging markets. He empowers teams to get ahead of global changes and actively build a reputation that propels people, brands, and businesses forward.
He has lived in South Asia, Southeast Asia and the Middle East for more than 15 years, working as a consultant with Edelman for most of that time. He advised global companies on their market strategies in Asia and the Middle East, among them Mondelez, Diageo, Starbucks, Uber, Samsung, P&G, Beiersdorf, Pfizer, ThyssenKrupp and Kohlberg Kravis Roberts & Co.
He further advised Asian and Middle Eastern high-growth companies on reputation and stakeholder strategies that enable rapid expansion, including Viettel, ENOC, Suzlon and Majid Al Futtaim.
Moritz grew up in the US and studied in Spain and Thailand, graduating with a bachelor’s degree in international management. He is a bilingual native speaker in German and English, proficient in French and Spanish, and speaks some conversational Vietnamese and Thai. His current home base is Berlin.
A seasoned leader, C-suite advisor, entrepreneur and business builder, Rob offers broad experience in integrated marketing, sales, organizational structures, finance and corporate/consumer communications platforms across emerging and developed markets. In 2019, Rob founded Swing LLC, which focuses on communications and operational consulting. Career highlights:
- Lived/worked in the US, UK, Germany, Hong Kong, India, the UAE
- Global Chief Business Officer for a US-based software development startup;
- Regional CEO for a large marketing services firm covering South Asia, the Middle East and Africa (SAMEA) – managed acquisitions (3), market entries (4) partnerships (12+);
- For the same firm:
- grew the India business from 50 people in 2 cities to 480 in 11 cities with an 11-fold revenue increase over 4½ years;
- tripled the UAE business over 3 years (making it the largest in the region);
- Founded and built a US-based consumer products company, achieving distribution in 1,000 US retail locations and 6 international markets before selling to a private equity firm.
Based in Los Angeles, Rob is a native English speaker, speaks fluent German, conversational Italian and French, some Hindi and has studied Arabic. He holds a BA from Cornell University, and an MA from the Johns Hopkins School of International Studies (SAIS).