Ronald Mincheff

Ronald Mincheff is an international multicultural communicator helping companies in Latin America to reach their communications objectives to a global standard.

He is focused on creating and implementing insights-driven communications programs that integrate content, digital, social and traditional media, visual storytelling and Ad campaigns.

His experience in communications and management includes a career of more than 25 years focused on corporate communications, strategic planning, and crisis management. He worked for global communications agencies in London, Miami, New York, and Sao Paulo, collecting numerous international accolades along his tenure, like serving as Brazil’s PR juror at the 58th International Cannes Festival for Creativity.

As a founding partner of Talquimy, Ronald also brought with him deep expertise in digital communications, Business Intelligence (BI) and narrative strategy development.

Ronald earned a bachelor’s degree in Public Relations and a minor in Education from the University of Florida. He is fluent in English, Portuguese and Spanish. He currently lives in Sao Paulo, Brazil.

Oleg Ilyin

Oleg Ilyin is a seasoned public relations professional with over 20 years of experience in corporate communications, crisis management, and media training. His background includes projects for over 100 Russian and international brands, state institutions, and NGOs since 2000 in the roles of both consultant and project leader. Holding degrees in political science and business psychology, Oleg has also extensive track record as a media coach, helping business owners, leaders, and comms teams take the most out of every public and/or media appearance. Oleg is an award-winning author and experienced facilitator, able to combine profound expertise and effective teamwork frames.

Mayang Schreiber

Mayang is an award-winning, collaborative, and action-oriented senior communication advisor with more than 23 years of experience in consultancies and corporations in Indonesia, Australia, the US and the UK.

An independent advisor to government institutions and officials, Mayang has trained senior-level executives from the Board of Directors, C-Suite to high-ranking government officials.

Leticia Lyra

Leticia Lyra has a revered career in communications, built throughout 20 years in global PR agencies, where she held senior and management positions in Brazil and the United States. In Brazil, she was appointed as one of the “Most Admired Professional” by PRScope, in 2014. Her experience includes Brand Strategy, Multi-platform Campaigns, Digital and Social Strategy, and Crisis Preparedness and Management.

In her career, she’d worked with different industries and companies, developing great knowledge in sectors as consumer products, health and wellness, pharmaceuticals, travel and tourism. Many of the programs she led were awarded by Brazilian and international institutions, like Sabre Awards and Excellence Awards.

As a co-founder of Talquimy, she is now implementing in the Brazilian market a new communications approach of integrated platforms and medias to build and consolidate brand value.

Leticia has a bachelor’s degree in Public Relations. She is fluent in English, proficient in French and Spanish. She lives in Sao Paulo, Brazil.

Tom Ho

In 2019, Tom founded Atomad Consulting. As an independent consultant, she plans and executes strategic communications for start-ups and MNCs in technology, education and public sectors, bringing over 15 years of experiences in Mainland China, Hong Kong, Silicon Valley and New York. A hands-on practitioner, she supports clients on messaging, content development, executive positioning, media relations, influencer engagement and issues management.

Throughout her career, she played problem-solving roles both in-house and agencies, specializing in market entry and business transformation. As the Global Head of Planning and Strategic Communications for Alibaba Group, she crafted messages and stories that help global stakeholders better understand the Chinese company’s impact in data technology, new retail and global trade. She orchestrated teams in America, Asia and Europe to deliver cohesive communications campaigns. At Edelman New York and Hong Kong, she led global teams to build reputation and engage stakeholders for organizations and CEOs during corporate transformation, M&A and business expansion.

Some of her clients include Microsoft Xbox, eBay, HP, Blackberry, Facebook, Savannah College of Art and Design, Tsinghua University, Greenland USA, Nikkei Asian Review, Wiley, China Light and Power, and Cathay Pacific Airways.

Born and raised in Hong Kong, Tom is native in English, Mandarin and Cantonese. She earned a bachelor’s degree in Journalism and Communications and a master’s degree in International and Public Affairs, in the Chinese University of Hong Kong and University of Hong Kong respectively.