Jon Goldberg

Jon Goldberg is the founder and Chief Reputation Architect of Reputation Architects Inc., a strategic communications and management advisory firm focused on building, protecting and restoring reputations in a world of diminished trust and unprecedented stakeholder power.

Jon founded Reputation Architects in 2009 after more than 25 years as an advisor to corporate executives and boards, a senior leader at some of the world’s most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations.

Before founding Reputation Architects, Jon was partner and director of the Corporate Affairs practice of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president, general manager and national director of crisis and litigation communications at Edelman, served in senior client management roles at J. Walter Thompson, and was a principal media spokesman for The Prudential Insurance Company.

Jon is a frequent speaker, author and commentator on reputation risk management, crisis communications and corporate leadership. Trained as a journalist, he holds a BA degree in journalism as well as an MBA in finance, both from New York University.

Carolina James Bajaj

Carolina has been leading integrated marketing and communications efforts for over 18 years and has spent her career developing insight-driven campaigns with emphasis on marketing communications, digital communications, financial communications, leadership change management and global reputation programs. She has led teams across a range of corporate, financial, lifestyle, FMCG, sports and technology brands.

Skilled in creating high-impact communications campaigns within fast-paced, complex, regulated sectors in support of operational goals, Carolina has been a trusted emissary for brands and Corporate houses and is known for her authenticity, integrity, crisis management capabilities and the leverage to engage at all levels, internally and externally proficiently.

Moritz Kaffsack

A big believer in new talent and career models that are shaping the Future of Work, Moritz co-founded Fluid in 2018. In 2023 he founded ‘Portfolio Careers in Asia’, a community of senior professionals who are stepping out of the corporate path to diversify their careers. 

In his dayjob Moritz runs Flexer, a fractional talent solution on a mission to supercharge high-growth companies with experienced operators – former corporate leaders and startup founders with deep industry expertise.

Prior to this he was Chief Growth Officer at an Allianz-backed insuretech venture, rolling out the b2b2c platform across Europe, Asia and LatAm. He’s also led marketing agencies and consulting firms in India, Vietnam, the UAE and Germany for many years.