Storytelling

Amanda Goh

Amanda Goh founded Chasm United for corporates, brands and entrepreneurs looking for independent advisors in corporate reputation and public affairs, executive positioning and coaching, organizational transformation, crisis and risk management.

Amanda brings two decades of global consulting experience with sector expertise in technology, tourism and financial services. She has lived in Singapore, Malaysia, New York, Australia and London. She has held a variety of leadership roles as Practice and Sector, Geography and Client Management with global marketing and communications agencies Edelman, Grayling and Porter Novelli.

Amanda spent 17+ years with Edelman. Her last tenure was Vice Chair, Asia Pacific for large clients and sectors growth with a focus in SEA, China and India. She previously served as Singapore CEO for Edelman and led the transformation of the business to a communications marketing advisory with strategic planning, data and analytics, creative, brand and digital at its core. Her other global tenures include Senior Vice President, Corporate and Financial Communications and was based in New York for four years.

She is an International Women Forum Leadership Fellow 2016/2017. She is a non-executive Board Director for Special Olympics Asia Pacific.

Andres Vejarano

A global marketing & communications specialists with 30 + years experience, Andres has worked for some of the world’s most innovative companies in the technology, consumer, gaming, luxury, and CPG industries.

He has held senior in-house marketing roles at Forbes 500’s – Microsoft, Sony, Unilever. Headed up and drove profitable transformation & client growth at international marketing consultancies – Edelman and Interpublic Group’s DeVries Global; provided advisory counsel to global C-Suite at Tencent, Starbucks, P&G, & IHG; and lead brand & social media campaigns for J&J, IKEA, Rosewood Hotels, New Balance, Audi, and Tesla

With this breadth of brand experience and a zeal to create culturally savvy, original and impactful marketing he launched his independent marketing consultancy – Cali17 – to connect brands to consumers and communities

Based in Hong Kong, his international markets consulting specialises in APAC – China, Singapore, Hong Kong, Taiwan, South Korea, Japan, India, Australia

Ronald Mincheff

Ronald Mincheff is an international multicultural communicator helping companies in Latin America to reach their communications objectives to a global standard.

He is focused on creating and implementing insights-driven communications programs that integrate content, digital, social and traditional media, visual storytelling and Ad campaigns.

His experience in communications and management includes a career of more than 25 years focused on corporate communications, strategic planning, and crisis management. He worked for global communications agencies in London, Miami, New York, and Sao Paulo, collecting numerous international accolades along his tenure, like serving as Brazil’s PR juror at the 58th International Cannes Festival for Creativity.

As a founding partner of Talquimy, Ronald also brought with him deep expertise in digital communications, Business Intelligence (BI) and narrative strategy development.

Ronald earned a bachelor’s degree in Public Relations and a minor in Education from the University of Florida. He is fluent in English, Portuguese and Spanish. He currently lives in Sao Paulo, Brazil.

Tim Scerba

Tim works with companies and other organizations in developing and protecting their reputations, especially when they are facing a crisis or other sensitive situations. This work includes executive positioning and training, content creation, internal and external communications, B2B and B2C marketing, and all aspects of crisis management such as team preparation and active situation management.

During his career, Tim has worked with a wide variety of clients in such diverse sectors as consumer products, construction, technology, food and beverage, health, energy, tourism, automotive, financial services, legal, consumer electronics, and entertainment. These have included such well-known companies as Walmart, The Home Depot, 3M, Starbucks, Nestle, Netflix, Volkswagen, Petrobras, MasterCard, Samsung, Procter & Gamble, Unilever, ArcelorMittal, Turner Broadcasting, Grupo Apasco, and Grupo FEMSA.

A frequent speaker on international communications, he is a graduate of Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He also has been a guest lecturer at universities such as the Instituto Tecnológico y de Estudios Superiores de Monterrey and the Universidad Iberoamericana in Mexico. He is a native English speaker and fluent in Spanish. He currently lives in Lima, Peru.

Cornelia Kunze

Cornelia has been a brand strategist, communicator, and senior agency executive for over 30 years, working across Europe, Asia, and the US. Among the companies she worked for are Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe/Lixil and Tata.

She started her career in-house in corporate affairs and moved to the agency side after eight years. In her almost 20 years at Edelman, she has led operations as well as award-winning communications and marketing work for multi-national accounts headquartered across the globe. Cornelia set up global teams and structures and led numerous agency pitches by bringing together specialist talents to produce more strategic and creative outputs in a faster time. As the head of global account management, she worked with forty key-account leaders and senior clients to shape the best possible client-agency-relationship.

As the founder and co-owner of i-sekai, headquartered in Germany, she and her business partner Moritz Kaffsack advise regional and global clients in making communications more effective.

Cornelia is a speaker about brand, purpose, and collaboration topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany, France and India, and worked in most markets in Europe and Asia. She believes that strategic communication is a key value-driver for leaders, companies, and brands today.

Catherine Ogilvie

Catherine has 35 years’ experience in global marketing and communications working with blue-chip businesses around the world and has lived in both Europe and the US. Positions have included senior international management roles with Harrods, Motorola, Napster, Edelman, Almond Board of California, and Dolby. Most recently she held leadership positions within higher education at the University of Leicester. Her experience in building and mentoring teams, developing corporate/brand narrative and effective marketing strategy across a range of industry sectors from start-ups to multinationals, provides invaluable support to business leaders and entrepreneurs alike.

She understands the challenges of a global business working in multinational, diverse teams and the importance of maintaining brand integrity whilst acknowledging local culture and market conditions. Catherine has also worked on many major team reviews and reorganizations developing models for efficient work streams and personnel development within global marketing teams.

Currently a member of Authentic Vision’s European Advisory Board, she also works with C-suite executives on crisis, marketing and communications strategy and leads highly effective, results orientated “Brand Bootcamps” which help businesses develop brand frameworks and tools to align their position and messaging.

Catherine grew up in the UK and has a bachelor’s degree in marketing and communications and an MA in strategic marketing. She speaks fluent German and good French and lives near Bordeaux in France.