Ronald Mincheff

Ronald Mincheff is an international multicultural communicator helping companies in Latin America to reach their communications objectives to a global standard.

He is focused on creating and implementing insights-driven communications programs that integrate content, digital, social and traditional media, visual storytelling and Ad campaigns.

His experience in communications and management includes a career of more than 25 years focused on corporate communications, strategic planning, and crisis management. He worked for global communications agencies in London, Miami, New York, and Sao Paulo, collecting numerous international accolades along his tenure, like serving as Brazil’s PR juror at the 58th International Cannes Festival for Creativity.

As a founding partner of Talquimy, Ronald also brought with him deep expertise in digital communications, Business Intelligence (BI) and narrative strategy development.

Ronald earned a bachelor’s degree in Public Relations and a minor in Education from the University of Florida. He is fluent in English, Portuguese and Spanish. He currently lives in Sao Paulo, Brazil.

Tim Scerba

Tim works with companies and other organizations in developing and protecting their reputations, especially when they are facing a crisis or other sensitive situations. This work includes executive positioning and training, content creation, internal and external communications, B2B and B2C marketing, and all aspects of crisis management such as team preparation and active situation management.

During his career, Tim has worked with a wide variety of clients in such diverse sectors as consumer products, construction, technology, food and beverage, health, energy, tourism, automotive, financial services, legal, consumer electronics, and entertainment. These have included such well-known companies as Walmart, The Home Depot, 3M, Starbucks, Nestle, Netflix, Volkswagen, Petrobras, MasterCard, Samsung, Procter & Gamble, Unilever, ArcelorMittal, Turner Broadcasting, Grupo Apasco, and Grupo FEMSA.

A frequent speaker on international communications, he is a graduate of Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York. He also has been a guest lecturer at universities such as the Instituto Tecnológico y de Estudios Superiores de Monterrey and the Universidad Iberoamericana in Mexico.  He is a native English speaker and fluent in Spanish. He currently lives in Lima, Peru.

Cornelia Kunze

Cornelia has been a brand strategist, communicator, and senior agency executive for over 25 years, working across Europe, Asia, and the US. Among the companies and clients she worked for are Mars, Unilever, Shell, Microsoft, P&G, Beiersdorf, Inbev, Wrigley, Ecco Shoes, Hilton, Bosch, Adidas, Gore, Siemens Home Appliances, TÜV SÜD, Grohe and Tata.

She has led award-winning communications and marketing work for multi-national accounts headquartered across the globe, set up global teams and structures, led numerous agency pitches by bringing together specialist talents to produce better and more creative outputs in faster time.

As the head of global account management, she worked with forty key-account managers and clients to provide the most effective counsel possible.

Cornelia is a speaker about brand topics and a university lecturer on international communication management. Cornelia has studied marketing and business administration in Germany and France, lived in Germany and India and worked in most markets in Europe and Asia. She believes that changing perspective is not only the most important ingredient of successful communication, but the spice of life.

Catherine Ogilvie

Catherine has 35 years’ experience in global marketing and communications working with blue-chip businesses around the world and has lived in both Europe and the US. Positions have included senior international management roles with Harrods, Motorola, Napster, Edelman, Almond Board of California, and Dolby. Most recently she held leadership positions within higher education at the University of Leicester. Her experience in building and mentoring teams, developing corporate/brand narrative and effective marketing strategy across a range of industry sectors from start-ups to multinationals, provides invaluable support to business leaders and entrepreneurs alike.

She understands the challenges of a global business working in multinational, diverse teams and the importance of maintaining brand integrity whilst acknowledging local culture and market conditions. Catherine has also worked on many major team reviews and reorganizations developing models for efficient work streams and personnel development within global marketing teams.

Currently a member of Authentic Vision’s European Advisory Board, she also works with C-suite executives on crisis, marketing and communications strategy and leads highly effective, results orientated “Brand Bootcamps” which help businesses develop brand frameworks and tools to align their position and messaging.

Catherine grew up in the UK and has a bachelor’s degree in marketing and communications and an MA in strategic marketing. She speaks fluent German and good French and lives near Bordeaux in France.

Tish Van Dyke

Tish partners with clients who are looking for action-based leadership strategies that allow them to address some of the world’s toughest issues while preparing for future business success. She is an acknowledged leader in building and executing communications approaches and offerings that are founded in a research-centric POV and address business challenges, while building a license to operate, license to lead, and market share. 

As business and integrated communications functions have recently faced transformation, Tish has counselled clients on everything from M&A strategy and local market engagement, to integrated brand positioning and communications infrastructure and optimization. Her work spans brand, corporate reputation, digital engagement, risk mitigation and issues management as well as corporate responsibility and purpose for organizations such as Ajinomoto, Barilla, California Walnuts, Danone, European Specialty Food Ingredients, Johnson & Johnson, Kellogg’s, Microsoft, Nestle, PepsiCo, Sodexo, Unilever, Walmart, Yum!.

Until early-2019, Tish served as chair of Edelman’s global food and beverage sector, building the largest food and beverage portfolio and advisory team in the industry. In addition to her role at Twenty 50 Strategies, she works with the Culinary Institute of American (CIA) to develop a course on Marketing, Sales and Distribution for CIA’s Food Business School.

Leticia Lyra

Leticia Lyra has a revered career in communications, built throughout 20 years in global PR agencies, where she held senior and management positions in Brazil and the United States. In Brazil, she was appointed as one of the “Most Admired Professional” by PRScope, in 2014. Her experience includes Brand Strategy, Multi-platform Campaigns, Digital and Social Strategy, and Crisis Preparedness and Management.

In her career, she’d worked with different industries and companies, developing great knowledge in sectors as consumer products, health and wellness, pharmaceuticals, travel and tourism. Many of the programs she led were awarded by Brazilian and international institutions, like Sabre Awards and Excellence Awards.

As a co-founder of Talquimy, she is now implementing in the Brazilian market a new communications approach of integrated platforms and medias to build and consolidate brand value.

Leticia has a bachelor’s degree in Public Relations. She is fluent in English, proficient in French and Spanish. She lives in Sao Paulo, Brazil.