In 2019, Tom founded Atomad Consulting. As an independent consultant, she plans and executes strategic communications for start-ups and MNCs in technology, education and public sectors, bringing over 15 years of experiences in Mainland China, Hong Kong, Silicon Valley and New York. A hands-on practitioner, she supports clients on messaging, content development, executive positioning, media relations, influencer engagement and issues management.
Throughout her career, she played problem-solving roles both in-house and agencies, specializing in market entry and business transformation. As the Global Head of Planning and Strategic Communications for Alibaba Group, she crafted messages and stories that help global stakeholders better understand the Chinese company’s impact in data technology, new retail and global trade. She orchestrated teams in America, Asia and Europe to deliver cohesive communications campaigns. At Edelman New York and Hong Kong, she led global teams to build reputation and engage stakeholders for organizations and CEOs during corporate transformation, M&A and business expansion.
Some of her clients include Microsoft Xbox, eBay, HP, Blackberry, Facebook, Savannah College of Art and Design, Tsinghua University, Greenland USA, Nikkei Asian Review, Wiley, China Light and Power, and Cathay Pacific Airways.
Born and raised in Hong Kong, Tom is native in English, Mandarin and Cantonese. She earned a bachelor’s degree in Journalism and Communications and a master’s degree in International and Public Affairs, in the Chinese University of Hong Kong and University of Hong Kong respectively.