The concept of fluidity

is a primary characteristic of the world in which we now live and operate. In its radical form, it is characterized by the undermining, deterioration – and even ultimate collapse of traditional norms, structures and processes. Fluidity happens in both macro and microenvironments and it challenges organizations, brands and people to apply a very different approach to their thinking and actions.

When the idea of a Fluidity Curve (recognizing and planning for the ups and downs and constant changes versus a straight line of progress) is accepted, embraced and cultivated as part of your ecosystem, it can take all of us to new heights and unexpected places. But the current must be artfully navigated to skillfully surf the challenges and ride the waves of opportunity.